Who we are

DAFNI came to life when a young engineer got a bad haircut. In 2012, 24-year-old Sharon Rabi and her father Kobi, a senior electrical engineer, worked together to develop a new generation of hair straightening products.

The improvised hot brush straightened Sharon’s hair in minutes, helping her manage a too-short haircut by simply brushing it!

Six years after launching the 1st straightening brush and gaining 120 million views on Facebook, DAFNI keeps your vision of enabling women to have the hair of their dreams.

Our patented technology is easy to use, saves time and it’s safer for the hair, keeping an optimized temperature that doesn’t burn your scalp and avoids breakage.

If DAFNI were a person, she’d be you, on your best day. We’re for being the best version of yourself.